Before to guide you to leverage facebook ads, Firstly, I’d like to thank ClickFunnels, Russell Brunson, and his awesome team. I’ve been doing digital marketing for 5+ years and creating funnels is easier than ever now.
I use to build everything on WordPress and it’d take FOREVER and look like crap. Although now I also have tools to build sales funnel on wordpress platform.
Now my sales funnels look gorgeous and it doesn’t take all day (and night.. lol). I can even build my funnels in just 30 minutes using this sales funnel marketplace.
Anyways, I wanted to share some helpful tips for scaling Facebook ads despite all of the Coronavirus scares, these methods do work.
Steps to leverage facebook ads
We’ve managed multiple private client accounts at this volume, so we’re more than confident in these methods & strategies. So let’s begin!
1. Always test as many variables as possible.
We want to give Facebook multiple audiences, ad creatives, and ad copies to test so it can optimize.
“Optimize” in this case means Facebook is going to test & analyze all of the different combinations of ads and targeting that you provide. The more combinations the more Facebook can test, which means you’ll find your winning ad creatives, targeting, and ad copy faster.
We test 2-3 ad creatives per ad set.
Also, we test 10+ audiences at once anytime we’re launching a campaign. Single interest audiences (audience size depends on the type of business you’re running).
2. Sacrifice early profits for data.
When I held an online webinar for our sales funnel marketplace users. Our founder Swayam Dhawan has said a very helpful topic, he said…
“Traffic is easy to get, it’s like going to Wal-Mart… just go to the traffic store and buy it to test your funnel.”
For those of you that don’t know, his company generates 500 thousands dollars a year. So he knows his stuff!
To leverage facebook ads, the takeaway here is don’t expect to make a profit right away, buy some traffic, tweak your funnel, and keep testing. You’ll have to be very patient, your account needs to warm up and gain momentum.
3. ALWAYS track your daily numbers.
I was surprised to hear a lot of people haven’t been tracking their daily expenses, revenue, etc.
We use Google Sheets to track everything and it gets filled in every day.
Know your numbers, even when the results suck just face the music and put the numbers down anyway. It’s the only way to grow.
4. Leverage lookalike audiences to their maximum potential.
Remember the part about sacrificing early profits? (if not go back and read #2).
While working to leverage facebook ads to generate hundreds of thousands of dollars, lookalike audience or custom audience plays a very important and aggressive role.
Basically, Lookalike audiences are specific audiences that FB generates for you based on the data you provide them.
So if you get 300 customers, Facebook will give you 2,000,000 people that are similar to that core audience.
** Lookalikes should be your breadwinners.
These audiences are less competitive and easier to scale.
Tip: Test all events (page views, video views, atc, etc) and test 1%-10% lookalikes. There should be tons of audiences to test.
5. Use CBO for rapid scaling
CBO (campaign Budget Optimization) is a feature that FB will soon make mandatory for all campaigns.
However right now we use CBO for scaling, we’ll duplicate all our best running ad sets into 1 CBO campaign and make the budget very high.
– Do not put more than 9 ad sets in a CBO campaign.
– CBO campaigns get better with time, so make sure to be extra patient.
– Do not run a CBO campaign for less than $80/day (they work better with higher budgets)
– Remember to use 2 or more ad creatives per ad set.
Also, always begin ad sets at midnight.
Anyways… I could write a huge book on this stuff because it’s what we do all day every day.
If you enjoyed this content please like and comment on this post so more people see it.
Here are some frequently asked questions in our facebook community
What is CBO?
CBO stands for campaign budget optimization and means all Facebook campaign optimizations are going to be made up of the campaign level. Advertisers will not manually control daily and lifelong spend at the ad set level. … Starting in September 2019, it’ll be mandatory for all Facebook campaigns to run using CBO.
What is CBO Strategy?
Campaign budget optimization (CBO) is a billboard strategy that establishes the budget at the campaign level. … It uses real-time data, every day, at the ad and ad set level to distribute the budget most optimally. In short, Facebook’s machine learning allocates the campaign budget to the simplest best performing ad sets and cancels the oher non-performing ads.
Why facebook ads to scale business?
A major advantage of Facebook advertising is its ability to succeed in your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and site . If you actually know your customers, you’ll use Facebook advertising to interact them.
Are facebook ads worth it?
When you get right right down to it, though, even an excellent cost-per-conversion doesn’t suggest a Facebook campaign are going to be well worth the money. … generally , if you get quite $4.00 in revenue for each $1.00 you spend on advertising, that’s a reasonably profitable campaign.