When I ran my online business school, I did everything the “proper” way. It was all automated, with Facebook ads running to an automated webinar running to a fully automated course –
And I hated it.
Yes I could turn on a webinar and have $7k come in before the week was over….
..But I was spending all my time behind a screen fixing tech stuff, not actually helping people!
And as a coach, helping people is my #1 priority.
So when I shut that business down, I had to figure out how to attract clients in a totally different way.
And it was NOT easy.
It took me about a year and a half to figure out a replicable system.
A year and a half of crappy financial results, failure, stress.
I cried. A lot.
But when I DID figure out something new – something DIFFERENT – it happened nearly overnight.
I went from getting 2 or 3 comments on my posts…
… to getting 100-200.
Even better – over 100 ideal client leads started reaching out to ME every month.
Like a switch was suddenly flipped, suddenly I had momentum.
People were interested. They were paying me.
But most important – they were getting results too!
So how did I manage this?
1. Focus on your “nano-niche”’
A niche is was too broad. “25-45 year old female entrepreneurs” means nothing. That includes self-made billionaire Sara Blakely and your next door neighbour who just started a blog.
So we have to go a few levels deeper.
Your nano-niche is the small sub-group within your niche, so targeted that they all have the same problem and all want the same result.
When you speak ONLY to them, they start listening.
2. Write about the results they want
I made the mistake in the beginning of writing “interesting”, “intellectual” posts.
That got zero response! Instead, focus on your nano-niche.
What interests THEM?
The solution to their biggest problem is their highest interest.
When you focus on solving their problems in every post, they will want to get in touch.
3. Result needs to go in the headline of the post
“Be clear before you are clever” is a well known piece of copywriting advice.
It’s responsible for most of my success this year! Forget interesting headlines and get to the point quickly – put the result in the first line of the post.
They want to earn $10k a month? Your headline must reference $10k months.
This ensures that the right people will actually read your posts going forward.
Without knowing what they might get from the post (ie the result they seek) they aren’t necessarily going to read it.
4. Be super generous with value
This is the KEY to everything – and it’s what a lot of people are afraid to do.
They think if they ‘give it all away’ in the beginning, no one will need to buy from them.
In fact, it’s the exact opposite.
If people can’t take a step forward from your free stuff, why would they ever give you money?
So in every post I create 3-7 action-focused value points (just like the ones in this post) on exactly how to get that result.
People will be so impressed they will literally reach out to you asking for more info.
This is EXACTLY how I get over 100 ideal client leads a month and now within a week friend requesting me, messaging me, joining my free groups and ultimately becoming paying clients when the time is right.
Which of these points could you incorporate more into your business?