From the desk of:
Swayam Dhawan, Founder Askmeshout!
Hey guys,
I hope you are doing well, and today I’m here to share a case study of one of my business which helped me to generate revenue all in automation even when I am sleeping.
Do you know the kind of business it is? let me tell you it’s called subscription business and today on this case study I have tried to help you learn how to launch subscription business in 5 easy steps.
Hundreds of people are over there who are strugling to generate revenue for their business by selling products or services online.
But somehow most of them are not able to scale their business due to various issues (I’m not going to share those, that’s common sense) while selling non-digital products.
Now I don’t sell anything, this is just my experience.
Introduction: Why a digital subscription business?
Within the last 2 years, I sold worth of $100K physical e-commerce products. What did I notice?
- It’s getting tougher to acquire new customers due to tough competion on facebook ads.
- Almost 0.5% organic engagement on facebook
- Even a 10% returns are making big impact on overall revenue.
- Issues on product sourcing & delivery.
- High delivery charges and locations restriction.
- You need to make them buy, again and again.
What are the benefits of a digital subscription business?
- You don’t have product and shipping costs and this is a lot of saved money!
- When you acquire a new customer, he stays for at least 2-3 months. Meaning that if you have a new paying customers for 30$ per month, he’s not worth $30 but $90. (if you’ve spent $10 to acquire him, it’s a 9x ROAS, in comparison only x3 ROAS with e-com)
STEP 1: FIND A SCALABLE NICHE!
Finding a niche is not easy. There are so many! Bla-bla. You probably always hear that you need to “Stick with your niche” from gurus and choose a sub-niche, but people don’t explain WHAT is a great niche. For me a great niche is:
– LARGE AUDIENCE : we need billions and billions people in this niche. We don’t want sub-niches with 50K persons!!
– EASY TO PROMOTE : your niche needs to be easily promoted by following: Facebook Ads, Instagram Ads, Snapchat Ads & Influencers! Those are the easiest ways to get subscribers from day 1. Forget about Google ADS and SEO, we don’t want that, it takes too much time and it’s not scalable.
– EASY TO SELL : we want a digital product that is easy to sell, simplicity > complexity.
Here are some good examples of niches: Fitness people, Pet owners, Smokers, people who own a car, Cat lovers.
Everybody goes to the gym, a lot of people are smoking, everybody owns a car! Does it makes sense?
And here are some examples of non-scalable niches:
Example of not scalable niches: Fisherman’s (yes they are passionated but there are not billions of them!), tennis players, golf players,…
Those are good niches, but not scalable niches. If you want to acquire new customers easily and from day 1, follow my advice about the niche.
STEP 2: FIND YOUR PRODUCT
This step is a bit tricky, you need to create a product which is unique but also easy to create.
It can be e-books, PDF’s or videos. For example for pet owners, you could create a several e-books on how to educate your dog, on how to make him obey, etc…
For fitness people, you could for example create a 60-DAY program on how to loose your belly. It all depends on the niche.
STEP 3: CREATE YOUR WEBSITE + SUBSCRIPTION SYSTEM
For that you can use CLICKFUNNELS but there are also other options, such as WordPress + Elementor + Cartflows + membership plugins
I personally recommend using Clickfunnels. This is so powerful. Why because the single software can help you to build sales funnel, memberships, subscriptions and more importantly you may create your own affiliate program using clickfunnels.
It also helps you to setup automated email campaigns to fulfill all your email marketing needs.
With Clickfunnels, you can easily create your subscription website and integrate it within 2 steps with Memberstack, which is an app that allows you to create and handle your subscriptions.
I create my websites within an hour.
STEP 4: HOW DO I PROMOTE IT?
I personally recommend to start promoting it with an Influencer. With influencers, you can easily test your idea (and your niche) and also test it very very fast. If you should test it with Facebook Ads, first of all you need to have enough Ads skills but it also takes more time and effort.
I mentioned earlier that you need to have a scalable niche, that’s more true here because if you have a large niche, you can easily find a lot of Influencers within that niche.
STEP 5: WHAT ABOUT THE OFFER?
This is a secret I’m going to give you here… With all my subscription businesses, I always offer the first month for FREE (Credit card required).
Why?
- It’s easier to acquire new customers. When people see its FREE, they subscribe more easily and so you’ll pay less in advertising.
- If you have a good service, people will stay. (and some will forgot they subscribed 😉 )
- With the free month, it’s also very useful for you to understand your niche, how people react and if they like the service (or not!)
THAT’S IT! With those easy steps, I managed to generate $12K in Monthly recurring revenue (and another business to $8k)
If you’re looking to build a business online by selling digital subscriptios, but you feel like you’re starting out at total SQUARE ONE.
Check out this FREE training…
If you want more depth training to learn how to launch subscription business. (Nope, it’s not mine- but I watched it and learned SO much!)
It’s a cool training by Kaelin Poulin (A.K.A. LadyBoss).
She and her husband have built a multi-million dollar online EMPIRE by helping women to lose weight and love their bodies.
Here’s what I really love about this…
Have you ever taken one look at the so-called ‘online gurus’ out there, who can often literally send ONE email and make 6-figures…
And thought, “But what about the rest of us? We’re just starting out… How do WE do it?”
Kaelin’s training teaches you the exact strategies used to build a business as a total online “newbie”…
So, if you’re starting your online business from scratch…Or if you have NO list…Or NO money…And no experience…
This training will definitely resonate with you…
Weaved into everything that she teaches you, is her incredible “before” story.
Before the multi-million dollar success…
Before the 1.3 MILLION women they’ve helped…
Before the huge team they’ve built, or the LIVE events they’ve put on…
This training will absolutely leave you feeling that if SHE could do it, so can you!
Here’s the link to her cool free training, tap the button down below and get the FREE training to build your own subscription business using clickfunnels.
So today you learnt about how to launch subscription business to scale your agency.
If you are selling services and wants to get high paying clients for your agency. Learn agency secrets with us by click here
Any questions? I’ll be happy to answer them.
